Regarding Magpie.

First – twitter is unique in that it IS okay to advertise – in a sense. Think about @zappos or all the real estate people. Travel agents. The difference is, when someone needs something, they post, they INVITE a sales pitch. This gives a smart marketing company or person the opportunity to jump in and offer services. Hopefully by this time they’ve built up some “cred” by being real, interacting in ways other than just being a sales bot.

Second – I’ve got someone with magpie in their stream. Granted they’re not anyone I follow faithfully, they’re just there, hidden in my low priority stream of tweetdeck. But that advertising? Annoying. I’m ready to block him. It fits right in with those people who I follow that immediately ask me to subscribe to their blog, or buy their product.

If I want it, I’ll find you. Build a connection and when I need it, you’ll be top-of-mind. That’s how twitter works, and how advertising is evolving. Stop with the shove-it-down-our-throats advertising please.

originally posted as a comment on John Chow’s website


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